About
Over 10+ years I've led end-to-end qualitative and quantitative research across different cultures, studying why people do what they do — their motivations, behaviors, and the barriers that get in the way. I translate what I find into strategic narratives that shape product decisions.
I've worked across consumer, fintech, e-commerce, and enterprise technology — always close to the product team and always focused on making sure research actually reaches the people who need it.
My foundation is in Advertising and Communication. From there I pursued an MBA in Innovation and Technology at the Universidade de São Paulo. I hold certifications in Brand Strategy, Behavioral Economics, and Mental Health Coaching from Headspace — different lenses for the same obsession: people, and what moves them.
Currently based in New York, working at Meta on the Marketing Science team.
Certifications
Practical Statistics for UX Research · 2025
Mental Health Coach · Headspace · 2024
Brand Strategy · Strategy Finishing School · 2024
Behavioral Economics · Irrational Labs · 2022
Service Design · 2018
Get in touch