About
I don't believe in easy answers for difficult questions. I am a skeptic of universal truths. But I do believe in breaking big questions down until you find the answers that are right, even when they're not the easy ones.
I work with research rigor and love testing new methods. Living and working across different continents, researching across different cultures, made me more resilient and adaptable, traits that shape how I approach work and anything in life.
I'm obsessed with human behavior. It's why I'm currently studying psychoanalysis, and why I'm a certified Mental Health Coach through Headspace.
That same obsession is what pulls me across two disciplines: UX research — grounded, quantitative, close to the product — and brand strategy — narrative, positioning.
Based in New York, currently on Meta's Marketing Science team. Trained in Advertising and Communication, an MBA in Innovation and Technology from USP, and certifications spanning Behavioral Economics to Brand Strategy.
Certifications
Meta Certified Media Buying Professional · 2026
Practical Statistics for UX Research · 2025
Mental Health Coach · Headspace · 2024
Brand Strategy · Strategy Finishing School · 2024
Behavioral Economics · Irrational Labs · 2022
Service Design · 2018
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