Based in New York
Driven by curiosity
Open to what's next ✦
Product Research
Mixed-methods research to support a smooth global rollout.
Generative research to guide product development for a new banking product.
Research-driven redesign that lifted satisfaction from 2.5 to 4.6–5.
User-centered research that redirected a major product investment.
Brand Strategy
Positioning strategy and creative territory development for an AI-driven immigration company entering the U.S. founder/executive visa market.
A brand territory and activation platform for a heritage wine brand, built around an existing but under-activated art program.